Why are "sober" celebs plugging alcohol?

Let's not pretend - it's about money. By 2027 it's estimated the alcoholic drinks industry will be worth two trillion U.S dollars. Who better to push sales? Someone we trust, someone whose (un-wrinkled) face we know, someone who can say they drink responsibly, while flashing their pearly whites at the camera...

You might be "Jenny from the block" but I'm not fooled by whatever you're serving on the rocks, especially as you have claimed you don't drink alcohol, and you don't even appear to sip the drink in your Delola ad.  

How cruel it must be for Ben Affleck, when she has bottles of the stuff delivered to their mansion and tells him he can't touch it. Talk about rubbing salt in the wound - with a dash of lime. 

Though J.Lo isn't the only previously "sober" celeb plugging the booze train. Blake Lively has also launched a line of booze, despite previously stating that she doesn't drink - leaving everyone confused. 

It's disappointing that these celebs don't realise the good impact they had on the sober community when they said they didn't drink alcohol, and just saw the dollar signs instead. 

It seems the strength from the pull of alcohol, make them lose their morals. How ironic.  




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